You can have a great idea and still struggle to gain traction if your brand story does not land or your digital efforts do not convert. This masterclass is designed to help early-stage founders understand how modern brands grow, using clarity, data, and smart digital strategy from day one.

What to Expect

In this 60-minute masterclass, Laricea Roman will share practical insights into how early-stage founders can build strong brand foundations and make smarter digital decisions without needing big budgets or complex teams.

The session will include a short expert talk covering the most important principles behind brand storytelling, omnichannel thinking, and data-led growth, followed by a mix of curated and live Q&A. You will have the opportunity to ask real questions about your idea, brand, or early traction challenges.

Session format:

• 10 minutes expert insight


• 20 minutes curated Q&A


• 15 minutes live audience Q&A


• 5 minutes key takeaways and close

Speaker

Laricea Roman is a senior marketing and digital growth leader with over 15 years of experience driving double-digit revenue, customer, and brand growth across consumer, fashion, retail, and tech sectors.

She has scaled and supported global brands including Google, Huawei, Boohoo, Objkts Jewelry, and Entain, specialising in data-driven, omnichannel strategies that integrate performance marketing, CRM, and loyalty to deliver measurable ROI.

Trusted by boards and founders, Laricea leads high-performing teams, serves as a non-executive advisor, and is a published author. She is widely recognised for shaping the future of brand storytelling and digital commerce.

Why Attend

This session is ideal if you want a realistic and practical view of how brands grow in the early stages. You will gain insight from someone who understands scale but knows how to translate those lessons into clear, actionable thinking for founders at the start of their journey.

The mix of expert insight and open Q&A gives you space to test your assumptions, gain perspective, and leave with clearer next steps.

You Will Learn

• How brand storytelling supports trust, traction, and conversion from day one


• What data actually matters at the early stage and how to use it effectively


• How omnichannel thinking applies even before you have a large audience


• Common branding and digital mistakes early-stage founders should avoid

Who Should Attend

• Students, staff, and graduates curious about business or freelancing


• Creatives exploring how to turn their skills into income


• Early-stage founders and side hustlers at the idea or first-steps stage


• Anyone unsure how to approach branding, marketing, or digital growth strategically

What You Will Gain

Greater clarity on brand and digital growth, practical perspectives you can apply immediately, and the opportunity to ask questions directly to an experienced industry leader.

Join Live

Join live to ask your questions directly to Laricea Roman, be part of the conversation, and take away ideas you can apply right away. Register now to join this timely and interactive session.

Event Details

📅Wednesday 25 March 2026

🕕5:00pm

📍Online via Microsoft Teams