If you have been putting off writing a business plan, you are not alone. Most early-stage founders either overcomplicate it or avoid it completely. This session will show you what actually matters and how simple it can be.

The No B.S. Guide to Business Planning

Join us for a practical and refreshing masterclass inspired by The No B.S. Guide to Business Planning, designed specifically for those at the early stages of starting or exploring a business. In this 60-minute session, you will hear a clear and straightforward breakdown of what a business plan really needs to include, without jargon, without overwhelm, and without the pressure of getting it “perfect”. Sally will share her top tips in a short, focused talk, followed by curated questions and a live Q&A. This gives you the chance to hear real examples, understand what matters most, and get clarity on your own ideas. This is about helping you take your next step, not writing a 30-page document.

Speaker Profile

This session will be delivered by Sally Brady, author of The No B.S. Guide to Business Planning. With over 30 years of experience as an Accountant and Senior Manager, and now running her own business, Sally specialises in helping business owners understand their numbers and make better decisions. She is known for making business planning and financial concepts simple, practical, and easy to apply, especially for those who are new to business.

Why You Should Attend

If you are unsure where to start with a business plan, or have been avoiding it altogether, this session will help you cut through the noise. You will gain a clearer understanding of what is actually useful at your stage, and what you can safely ignore for now. You will also have the opportunity to ask questions and sense-check your thinking in a supportive environment.

You’ll Learn

• 3 practical tips to simplify your business planning at an early stage


• What actually matters in a business plan, and what you can ignore for now


• One or two common mistakes that cause people to overthink or delay starting


• How to take a simple first step after the session

Who Should Attend

• Students, staff, and graduates curious about starting a business or freelancing


• Anyone with an idea who is not sure how to turn it into something more structured


• Early-stage founders who have started but feel unclear on direction


• Creatives and side hustlers looking to take their next step

What You Will Gain

• Clarity on what a business plan actually is at your stage


• A simple way to start structuring your ideas


• More confidence in thinking about your business and finances


• The chance to ask questions and get direct guidance

Join live to get your questions answered directly by Sally Brady. Be part of the conversation and leave with a clearer direction on your next steps. Register now so you do not miss this timely and interactive session.