With a career built outside the traditional corporate mould, James offers an honest take on what it really means to "make it" in marketing and creative leadership today.

Drawing on personal experience across global brands like Mercedes-Benz, New Balance, and Disney, he’ll explore why success doesn’t have to mean climbing the corporate ladder—and how strategic thinking, creative execution, and an unconventional path can lead to lasting impact.

Perfect for students and early-career professionals curious about marketing, branding, and creative industries, this session offers an inspiring, behind-the-scenes look at building a career on your own terms.