Bright Start Up: Understand how to build a brand



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The brand identity is the promise you make to a consumer… What personality and values do you want your product to have?

In this workshop you’ll learn what essential elements are needed in order to create a compelling brand: from naming and logos to tone and taglines.

Whether you're interested in self-employment, running a business, entrepreneurship or social enterprise; this 4 week programme is perfect for you to  develop  all the knowledge and skills you need to turn your idea into a business.